Last updated: January 5, 2026

Cookie Policy

This cookie policy outlines how BettaAlpha Group ("we" or "our") uses cookies and similar technologies, such as pixels, beacons, and tags (collectively referred to as "cookies"), across our websites and other digital services.

What are Cookies and why do we use them?

Cookies are small text files stored on your device or browser when you visit our website. They help us enhance your experience by remembering your preferences, improving site performance, and analysing how our website is used.

We use cookies to:

  • Improve website functionality and user experience
  • Analyse site traffic and usage patterns
  • Remember your settings between visits
  • Understand which pages and features are most useful to you

We do not use cookies to collect information that directly identifies you. However, some information collected, such as browsing history or device details, may be considered personal data.

What type of cookies do we use?

We use four categories of cookies on our websites: Strictly Necessary, Performance, Functional, and Targeting/Advertising.

1. Strictly Necessary Cookies

Essential for the website to function, these cookies support security, authentication, and smooth browsing.

  • Ensure the website operates correctly
  • Carry information across pages to avoid re-entering data
  • Remember your cookie consent

These cookies cannot be disabled, though you can block them in your browser (which may affect site functionality).

2. Performance Cookies

Collect anonymous information about how you use the site, such as visited pages and errors, to improve performance and effectiveness.

  • Understand website usage and campaign impact
  • Test and optimise website features

Disabling these may reduce your browsing experience.

3. Functional Cookies

Remember your preferences and settings to personalise your experience.

  • Personalise content based on your choices
  • Enable services such as video playback

Disabling these may prevent the website from remembering your preferences.

4. Targeting / Advertising Cookies

Used by us or partners to tailor marketing and measure campaign effectiveness. These cookies do not directly identify you. They may record site visits, ad interactions, and other browsing behaviour to:

  • Personalise ads and offers
  • Make the website more relevant to your interests
  • Evaluate marketing effectiveness
  • Identify audiences similar to our users

Data from these cookies is not used to send direct marketing messages; you can opt out of marketing communications at any time. Third-party partners follow the purposes outlined in this policy.

Fraud prevention

Please note that we may also use the information collected in the above-mentioned cookies to assist us in fraud prevention.

Third-Party Cookies

We may allow trusted third parties, such as advertisers, analytics providers, search engines, or social media platforms, to set cookies when you use our website. These cookies help us improve and personalise your experience and deliver relevant content.

No information that directly identifies you is shared with these third parties.

Third parties may also place cookies on your device when you visit websites not owned by us. These are governed by the third party's own cookie policy, which we do not control. You can manage or block third-party cookies at any time via your browser settings (see Manage Cookies).

Manage Cookies

You can withdraw or adjust your cookie preferences at any time using the cookie management tool accessible via the Manage Cookies link in the footer of our website.

You can also manage cookies through your browser settings. Most browsers accept cookies by default, but you can usually block all cookies or just third-party cookies.

Please note that deleting cookies will remove any preferences you've set, including consent choices. Blocking all cookies may affect website functionality, so we do not recommend turning them off entirely.