Last updated: January 5, 2026

Privacy Policy

Betta Consultancy and Services L.L.C-FZ (the "Company", "we", "us", "our"), under which the BettaAlpha technology platform (the "Platform") operates, is incorporated and registered in Meydan Free Zone, UAE. References to "BettaAlpha" on this website include the Company and the Platform together, unless stated otherwise.

This Privacy Policy explains how we collect, use, and process any personal data or usage information you provide, or that we gather, when you use our website, www.BettaAlpha.com (the "Site") and our technology Platform, which is designed to provide technology tools that support private-market and alternative investment participation and administration for approved users, including wealth managers, family offices, and eligible clients. BettaAlpha is not a bank, broker, or investment exchange, and does not provide discretionary investment management, personal investment advice, or regulated portfolio services directly to end users through this Site.

It also explains how we handle personal data when you use any regulated financial services offered by BettaAlpha Consulting and Services LLC-FZ.

Please read this Privacy Policy carefully to understand your rights and how your information is managed. This Policy replaces any previous privacy notices or documents you may have received from us. If you do not agree with this Privacy Policy in whole or in part, you should not use the Site, Platform, or provide any personal information to us.

WHAT DATA WE COLLECT

We may collect the following types of information from you, either when you interact with us, contact us, register on our Site or Platform, or during client onboarding:

Information you provide:

  • Identity Data
    Full name, title, date of birth, passport, national ID, visa details, photo, tax number, employment details (employer, position, work address)
  • Contact Data
    Email address, phone number, postal address
  • Financial Data
    Investment preferences, transaction history, account details, investment objectives , banking relationships and sources of wealth
  • Technical Data
    IP address, browser type, device information, cookies, and other usage data
  • Communications
    Messages, enquiries, and other correspondence with us
  • Special Categories of Personal Data
    Biometric data (e.g., facial recognition during onboarding)

Information we collect (automatically):

When you use our Site or Platform, we automatically collect information from your device, including:

  • Device details: type, operating system, mobile network information
  • Connection info: IP address, browser type, pages visited
  • Activity data: transaction and account activity (excluding payment card or account credentials)
  • Security data: installed software, device and internet connection information, available storage

We may also use third-party tools, such as Google Analytics, to monitor and analyse demographic and navigation behaviour.

Information we collect from third parties:

We may process some or all of the following personal data, which may be: (i) provided by your company, an authorised intermediary, agent, advisor, or custodian of your assets; (ii) obtained from our group companies; or (iii) sourced from publicly available information:

  • Identity Data: full name, date of birth, address, email, phone, passport, national ID, visa details, photo, tax number
  • Employment Data: employer, position, work address, and related details
  • Account Data: account ID, login credentials, transaction history, investment objectives
  • Communications: interactions with us, including customer service enquiries
  • Other Personal Data: sources of wealth, banking relationships
  • Special Categories: biometric data (e.g., facial recognition during onboarding) and criminal/legal information (e.g., sanctions, politically exposed persons, or regulatory warnings)

HOW WE USE YOUR DATA

We process your personal data to provide, operate, and improve our Site, Platform, and services, and to maintain a safe and secure environment for all users. This includes:

  • Platform and Service Delivery
    Verify your identity and assess eligibility to use our Platform
    Create and manage your account, and enable access to Platform features
    Personalise content and optimise your experience across devices
    Improve and develop our products, including training AI systems, detecting fraud, and enhancing service quality
  • Communication
    Send administrative, security, or privacy-related updates
    Share marketing, investment opportunities, educational content, and other information if you have opted in
  • Legal, Compliance, and Security
    Comply with KYC, AML, and other regulatory obligations
    Protect the Platform, our users, and our rights
    Enforce terms of service and other contractual obligations
  • Internal Analytics and Operations
    Conduct data analysis, testing, research, surveys, and statistical reviews
    Manage risk, maintain records, and support business operations
  • Consent-Based Processing
    Marketing communications (if opted in)
    Biometric data processing (e.g., facial recognition for onboarding verification)

We may also use your personal data to comply with legal obligations, enforce our rights, and protect the rights of our users or others.

REASONS FOR SHARING YOUR DATA & WITH WHOM

We do not share your personal data except as described in this Privacy Policy. In certain situations, we may disclose your information: with your consent, when necessary, or as required or permitted by law.

If we transfer your data outside the UAE, we will ensure it is protected by equivalent data protection safeguards.

Service Providers

We share data with trusted third-party providers to support our services, perform contracts with you, or in our legitimate interests. These include:

  • IT and infrastructure providers
  • Marketing agencies
  • Data analytics vendors (including AI systems)

With Your Consent or Requests

We may share your information with third parties if you request it, give permission, or as part of performing a contract with you.

Professional Advisors

We may disclose personal data to auditors, law firms, accounting firms, or other advisors, where necessary, in our legitimate interests or as required by law.

Legal and Security Reasons

To comply with legal obligations or protect the Platform, our business, users, or others, we may share data with regulators, law enforcement, public authorities, or other organisations:

  • To respond to legal obligations, judicial orders, or regulatory inquiries
  • To ensure safety and security of users, the Platform, or the public
  • To enforce or defend legal rights or agreements

Affiliates

We may share your personal data with companies within our corporate group in our legitimate interests.

Corporate Transactions

In connection with mergers, acquisitions, asset sales, restructuring, or other business transactions, we may share data with prospective buyers, sellers, or other relevant parties.

YOUR RIGHTS

You have the following rights regarding your personal data:

  • Access: Request details of the personal data we hold about you, how we use it, and who we share it with.
  • Rectification: Correct any inaccurate personal data.
  • Objection: Object to the processing of your personal data, including for marketing purposes (you can opt out of marketing at any time by email).
  • Restriction of Processing: Request that we limit how we process your data in certain circumstances.
  • Portability: Receive a copy of your personal data or ask us to transfer it to another party, where applicable.
  • Erasure: Request deletion of your personal data in certain situations.
  • Withdrawal of Consent: Withdraw consent for data processing where processing is based on consent.
  • Non-Discrimination: You will not be treated unfairly for exercising your data protection rights.
  • Complaints: If unsatisfied with our response, you can submit a complaint to us. You may also contact the DIFC Data Protection Commissioner.

You can exercise your rights by contacting us directly. We aim to respond promptly, usually within one month. Some requests may take longer, in which case we will explain the delay.

Please note that certain rights may be limited by law, for example, where fulfilling your request could affect others, our intellectual property, or where retention is legally required.

HOW WE PROTECT YOUR DATA

We implement appropriate technical and organisational measures, including IT security, policies, and procedures, to protect the confidentiality and integrity of your personal data. Our internal framework of policies and minimum standards is regularly updated to stay aligned with regulations and industry best practices.

While we take these measures seriously, we cannot guarantee the security of data transmitted via the Site or email; any transmission is at your own risk.

All employees are bound by confidentiality obligations and may only access or use your personal data as necessary and lawful. Please contact us immediately if you believe your personal data may have been compromised.

HOW LONG DO WE KEEP YOUR DATA

We will only retain your personal data for as long as we have a lawful reason to do so. In particular:

  • where we have collected your personal data as required by anti-money laundering legislation, including for identification, screening and reporting, we will retain that personal data for six years after the termination of our relationship with you; or
  • in most other cases, we will retain your personal data for a period of ten years after the termination of our contractual or other relationship with you.

We will also retain and use your personal data to the extent necessary to comply with our legal obligations, resolve disputes and enforce our terms and conditions, other applicable terms of service, and our policies. When your personal data is no longer necessary for the purpose for which it was originally collected, we will delete it, or we will store your information in an aggregated and anonymised format; we may use this information indefinitely without further notice to you.

THIRD PARTY LINKS

Our Site may include links, plug-ins, or applications from third parties. We do not control these sites or apps and are not responsible for their content, privacy practices, or how they use your information.

Information you share on public or semi-public areas, such as third-party social networks, may be visible to other users and used according to the third party's policies.

The inclusion of third-party links does not imply endorsement of their content or operators. We disclaim any liability for the actions of third parties, including how they collect, use, or disclose your personal data. Any information you provide directly to a third party is governed by their privacy policy.

CHANGES TO PRIVACY POLICY

We may update this Privacy Policy from time to time to stay compliant with legal requirements or to reflect changes in how we process personal data. Updates will be indicated on our Site. Please review the Policy regularly for any changes.